Do you want to generate a solution video clip or you currently have a solution video clip? How do you know if your video clip will be powerful? Here are some inquiries you can use as a checklist to examine your solution video clips, or help you enhance your script prior to you generate solution video clips. Glimpse at your script or video clip and response these inquiries. Envision that you know absolutely nothing about the solution and you have by no means observed the video clip (or read the script). You require to step back again and decide the video clip without having currently being emotionally hooked up to the solution or the video clip (and this is not simple!). Answering the inquiries will help you pinpoint the parts in your script or video clip that are weak (or you have skipped), and help you tackle all the crucial issues. Incidentally, the identical applies to video clips detailing a assistance, but for simplicity sake we will focus on solution video clips.

A. Introduction to the solution

one. Is it clear from the introduction what the solution is? y/n

two. Is the price proposition stated in the introduction, and is it clear what the solution does? y/n

three. If it is relevant, is the target viewers tackled in the introduction (who can use this solution, skill level expected, etcetera)? y/n

4. Is the introduction to the solution powerful? Give oneself a rating: one – 10

If you answered no to any of the inquiries, go back again and modify the script or the video clip. If it is far too late to adjust the video clip, make a observe to oneself to tackle this challenge in the up coming video clip you produce.

B. Simple Attributes and Differentiating Attributes

one. Does the video clip go above the functions/pieces/features of the solution immediately after the original introduction? y/n

If no, skip to portion C, but make guaranteed you go back again and tackle all the issues in the B segment when improving upon your script or your video clip.

two. Does the video clip go above the pieces of the solution? Will the viewer know what arrives in the box? y/n

three. Is the viewer shown distinctive features of the solution, or distinctive choices like dimension, shades, etcetera? y/n

4. Does the video clip give more than enough info to evaluate this solution to similar products and solutions dependent on it is functions? y/n

5. Is the video clip powerful at elaborating on the price proposition and discussing the functions of the solution? Give oneself a rating: one-10

C. Working with the solution. Demonstration

one. Does the video clip explain how the solution operates from the user’s point of view? y/n

two. Is the viewer shown precise ways he/she can comply with to start employing the solution? y/n

three. Do you believe the viewer will have a clear comprehending of how the solution ought to operate? y/n

4. Are the demonstration and explanations powerful in re-assuring viewers that they can use this solution, and come to feel cozy understanding what to count on? Give oneself a rating: one-10

Lastly, once you tackled all the crucial issues, you can transfer on to analyzing the video clip as a entire.

D. Manufacturing Excellent, In general Impressions

one. How would you fee the general generation high-quality of the video clip, its design and style, level of professionalism, creativity? Give oneself a rating one-10

two. Your general ranking thinking about the structural aspect of the video clip: How very well was the video clip structured and structured, was there a rational development, had been there distinct pieces that communicated distinctive tips, or did the video clip leap from a single plan to the up coming randomly? If you had been supplied a process of dividing this video clip into distinct chapters for relieve of navigation, would it be simple to do? Give oneself a rating one-10

three. How would you fee the general usefulness of the video clip in advertising and marketing the solution? Give oneself a rating one-10

4. What had been the strengths of the video clip?

5. What had been the weaknesses?

Now that you have honestly answered all the inquiries, try to produce some recommendations. You can use them when developing potential video clips or enhance the existing types.


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